I am an Executive Creative Director based in Berlin. For the past eight years I have been running the global Mercedes-Benz account leading the whole creative department at antoni_garage/teamx.

Before that I was pushing brands like Netflix, Nikon, DHL, Gore-Tex, Sparkasse, Deutsche Post, Kayak, Swoodoo and Mercedes-Benz at
Jung von Matt for eight years.

I created an archive capsule collection made out of fabric waste which turned into the opening show of the fashion week, made a multi awarded vampire long film for the immortal G-Class, turned the most boring car item (Wackeldackel) into a globaly hyped it-piece, went through a
cannes-winning journey of time for the timeless design of the G-Class
and aired the first live play on facebook back in 2010.

My work is fast, zeitgeisty, relevant and strategiccally based.
It’s crafted to hit straight to the heart as well as the eye.

AWARDS

Since I am working in the industry I am constantly winning awards for my daily business projects. Over the years I received more than 200 Awards including several Cannes Lions, Pencils at the D&AD, ADC, Effies, LIA, Clio, Ciclope...

But to me, much more important than creating awarded campaigns, is to create campaigns that become pop culture. Campaigns the world is talking about. Campaigns that get featured in the industry and in brand relevant blogs. And campaigns that gain enormous organical reach and also push
the brand, the agency and the involved people in the same way.